Weekly
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A weekly roundup of the biggest business, marketing and local trending news, in a light tone.
The Marketing HubA space for creativityin Riyadh
Talks, workshops and a podcast in Riyadh, where people who do the work explain how it really gets done.
Next session
We’re setting the next date
Become a member and you’ll get the next date before registration opens to everyone.
What brings you here?
I’m
and I want to
Your pick as a marketer
Marketing Talk
Sessions with people who have done it in marketing, business and real estate. The whole story, what worked and what didn’t.
Our two programs
Marketing Talk (Hadith Al-Taswiq)
Open conversations with experienced people in marketing, business and real estate about how their work really goes.
Learn more
Makhmakh
A brainstorming workshop: you get a topic and a set time, build ideas with your team, then pitch them to the judges.
Learn morePut your brand in the room
Our sessions draw employees, decision-makers, founders and well-known specialists, along with students and fresh graduates. Pick the way that suits your brand.
- Sponsor a sessionYour brand on a full session, in front of people who care about marketing and business.
- Content partnershipContent we make together for the Hub’s audience on our channels.
- Host an eventRun your event in our hall and studio, set up for you.
Makhmakh in 60 seconds
Try it yourself: draw a topic, the clock starts, and type every idea you get before time runs out.
Your topic
- Press “Draw a topic” to start.
60
Time’s up… what will you do with the idea?
In the real Makhmakh you work in a team and pitch to judges. Join Makhmakh
Your ideas will land here.
One room, three layouts
Workshop
Round team tables and a screen on the platform everyone can see. This is how we set up workshops like Makhmakh.
Drag to look around
Watch and listen
Episodes from the Hub studio: guests, their stories and what really happens behind the scenes of their work.
First episodes coming soon
We’re recording the first episodes in the studio now. Follow us on Instagram to catch them first.
Between sessions
Follow us on Instagram
Weekly
Expert View
An expert’s take from any field, always seen through a marketing lens.
Between sessions
Beyond the Ad
We break down an ad, campaign or idea with a voice-over and our marketing take.
Marketing Tips
Weekly
Marketing Tips
We take a popular marketing belief and show what holds up and what doesn’t.
Weekly
Tafshan?
Weekend picks: a restaurant, a café, an event and a place to visit.
New here? The names, explained
Our programs have Arabic names. Here is what they mean and what happens in each one.
مخمخ
Makhmakh
Saudi slang for “really think it through”. Our brainstorming workshop: you join a team, get one real marketing question and a tight clock, then pitch your idea to a panel.
More about Makhmakhحديث التسويق
Hadith Al-Taswiq
“Marketing talk”. Open conversations with people who have done the work in marketing, business and real estate, and are willing to say how it really went.
More about Hadith Al-Taswiqطفشان؟
Tafshan?
“Bored?” Our weekend picks on Instagram: a restaurant, a café, an event and a place to visit in Riyadh.
Got a story worth telling?
We’re looking for people with experience and something worth saying, to speak at our sessions or on the podcast.
- Podcast guests
- Marketing Talk speakers
- Makhmakh judges
- Anyone whose experience can help others
Common questions
Didn’t find an answer? Contact us
What is The Marketing Hub?
A marketing community and event space in Al Yasmeen, north Riyadh, run by UP Marketing Group. We host talks and brainstorming workshops, record a podcast, and rent our studio and hall to brands, agencies and creators.
Where is it?
Anas Ibn Malik Rd, Al Yasmeen, Riyadh 13326. Open it in Google Maps for directions.
Can anyone come to your events?
Yes. The room is usually a mix of employees, managers and decision-makers, founders and specialists, plus students and fresh graduates. Some sessions are free and some are paid, with online payment through MyFatoorah.
Are the sessions in English?
Mostly in Arabic, and some are in English. If you want to check a session before you register, ask us.
Can my agency or brand rent the space?
Yes. Organizations book the hall and studio for launches, panel talks, team workshops, podcast recordings and content shoots. Send your date through the booking form.
Is there a podcast studio for hire?
Yes. The studio has cameras, sound and lighting, and an operations and filming crew is available on request.
How many people does the hall hold?
40 to 60 people, depending on the event and the seating layout.
How do I speak at a session or sponsor one?
To speak, apply on the Be our guest page. For sponsorship and partnerships, see the sponsorship page.